Equipo LOTE

We are a multifunctional team of professionals with a broad range of business expertise.

Our different paths complement one another and enable us to ensure excellence.

Meet the team

  • Hugo Herrera

    CO-FOUNDER & MANAGING PARTNER

    Serial entrepreneur and investo, strategy and business development expert with more than 15 years of experience in consumer and food companies in Latin America and the United States. Leading marketing, logistics, sales, expansion and business acquisition projects. Co-founder of various technology and food startups. Member of Beta Gamma Sigma and I11 Mastermind Member.

  • Rodrigo Garza

    CO-FOUNDER & STRATEGY DIRECTOR

    More than 12 years of experience in business and innovation consulting (Propelland, Poesis) developing projects for Fortune 500 clients (The Coca-Cola Company, Bimbo, Vitro, Femsa). With experience designing and creating digital businesses, blockchain Start-ups and corporate ventures.

  • Carlos Salgado

    CO-FOUNDER & PARTNER

    Economist with 10 years of experience in the consumer sector working in business strategy, marketing, managing sales teams. Experienced in Financial valuations, corporate finance and investment banking.

  • Adriana Oyervidez

    Experience in promoting and growing Start-ups for more than 5 years. Commercial strategy and sales of digital loyalty systems for businesses. Innovation and development of culinary experiences. Marketing and strategy in digital advertising companies.

Meet our advisors.